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When most people look for quality clothing – whether they are shopping for T-shirts or trousers, loungewear or underwear – they have certain key priorities in mind. For men and women of all age groups, one of the most natural influences on the clothing that they buy is appearance, with the world’s catwalks continually dictating new evolutions in fashion. Other people, however, may be more significantly influenced by such factors as comfort, fit and heritage, in clothing that is original and that has been designed and made with the highest standards of workmanship.

Sunspel (http://www.sunspel.com) prides itself on its status as a heritage clothing brand which delivers in terms of style and appearance but also in terms of outstanding quality, comfort and fit. Sunspel was founded back in 1860 in Nottingham, where it first began to practice the traditional clothing techniques that inform its designs to this day.

Such methods and expertise have their groundings in the Nottingham area, from which the company continues to operate from the Long Eaton factory that it has occupied for most of the past century. Down the years, it has espoused many key values of British clothing, specialising above all in attire that is functional, eliminating all unnecessary elements whilst never forgetting the essentials.

Sunspel’s ethos is to create essential British clothing that is made fantastically well, being designed and manufactured with the intention of being worn next to the skin. Their emphasis on heritage clothing is in no way to the detriment of innovation, however. As a matter of fact, Sunspel has been no stranger to new developments over the years, having – to give just one example – introduced the boxer short to the country from the US in 1947. Indeed, it is one of the core values of the brand to continually combine tradition with innovation in its latest designs, whilst never straying from its overarching aim of creating truly timeless luxury clothing.

There has never been a time when Sunspel has not innovated, whether in its creation of entirely fresh types of clothing or in its development of its own unique fabrics. Examples of the latter include the firm’s widely recognised Q14 fabric, which is highly rated for its soft, breathable characteristics and which was developed on the Long Eaton factory’s old lace machines in the late 1950s.

More recent developments include a range of knitwear that is made with a new seamless technology and the latest high performance stretch mens underwear – all underlining not only Sunspel’s commitment to innovation, but also its simple love of beautifully made clothes. To find out more about Sunspel, and to view the latest collection, go to http://www.sunspel.com.